AFRICK SWAG ATTENDS BAM FILM PRODUCTIONS LAUNCH PARTY
BAM Film Productions had their official launch party on 10 February 2016 at Far Rockaway in Shoreditch, London. Brainchild of former Eastenders actress Bunmi Mojekwu, BAM Film Productions is ‘dedicated to producing quality entertainment and unforgettable films of the highest quality that inspire, challenge, uplift and entertain.’ Their mission statement is to CHANGE THE NARRATIVE OF BRITISH CINEMA which typically lacks representation of and for black and ethnic minorities. We asked Bunmi to give us more insight into what BAM Film Productions is and why she thinks it’s needed.
BAM Film Productions is a film productions company which specializes in diverse cinema. Ultimately I want to create the kind of film I’ve always wanted to see and be in. As a creative, an artist, I use art to reflect the times, to communicate experiences, lessons, cultures and so much more. I got tired of seeing the same type of film being made; either we as a community were simply not in it or we had films of the same gun and knife crime theme and we are so much more than that.
Right now it is all about being the change you want to see, so I believe BAM Film Productions is needed because we are active in providing the demand, calling for change and produce the type of film we have been waiting for. I’m doing this for the people, for the fans, for the girls and boys, men and women who need it but can’t voice it.
It is as though Mojekwu foresaw a storm brewing around the discussion of under-representation and timed her launch to coincide with the recent issue and rows surrounding the ‘whitewash’ of actors and actresses nominated for the Oscars. This saw personalities such as Jada Pinkett-Smith vocalising her views and deciding to boycott the event along with her husband Will Smith.
The actress who played the character Mercy Olubunmi in the BBC1 soap back in 2011 was on the receiving end of a lot of unsavoury and rude comments regarding both her role and her looks. Mojekwu shared with The Voice newspaper that she felt much of the criticism she received was as a ‘result of viewers not being used to seeing young, dark-skinned actresses playing roles where they are the object of a man’s desires’. Unfazed by this and possibly even propelled by this, Bunmi Mojekwu is actively doing something to address this issue, starting within the realm of British cinema.
When asked how she plans to make BAM production films appealing across cultures, Mojekwu shared, “We are all different,